

How to prepare artwork for your Note Pads or Desk Pads.
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We hope this is useful information, if you need more help, or anything is not clear, just ask! General informationThe "have own artwork" prices you see on the web site are from your print ready electronic files, preferably PDF. We don't include any design work in this price. If you want your pad designed, please go back to the Note Pad and Desk Pad page and select the appropriate option. There are notes on the bottom of that page that tell you what information we will need from you. The following notes are relevant when you are supplying your own artwork. Tips On Laying Out Your Pad.Every page is the same!With these pads, you must supply artwork for one page. This artwork is then repeated on every page in the pad. Page sizeThe page sizes are as follows:-
Remember to add 2mm bleed all round to this! For example, an A5 pad with bleeds should be 152mm (148 + 2 + 2) wide and 214mm (210 + 2 + 2) tall. Not sure what a bleed is? A bleed is an "extra" bit of artwork that we trim off during the finishing process. It's primarily there so that you don't see tiny "white" areas at the edge of the printed item. Image sizeIf your artwork includes bitmap images (for example photographs), then we recommend that you supply these at 300-450dpi. Our "pre-flight" system will automatically flag a warning if images are less than 250dpi What electronic format should the artwork be in?We recommend that you send us your artwork as a PDF file. PDFs are best, you will get better and more consistent results by supplying PDFs. If you don't have a PDF creator, you can download a free one from called CutePDF from the nice folks at Acro Software Inc. Many of our customers use this and we even use it ourselves on PCs without an Acrobat licence. There are clear instructions on their web site, please follow them! Here is the link to web site for CutePDF:- TIFFs or JPEGThese are not recommended for large items, as the file size will become very large. Make sure that they are at 450dpi as the fonts will look smoother at this resolution. For JPEGs, make sure that you use a "high" or "highest" quality setting. PublisherWe recommend that you create a PDF and send this to us. InDesignWe will accept InDesign files, but recommend that you create a PDF from InDesign and send this to us. IllustratorWe will accept Illustrator files, but recommend that you create a PDF from Illustrator and send this to us. PhotoshopWe will accept Photoshop files, but recommend that you create a PDF from Photoshop and send this to us. Microsoft WordWe will accept Microsoft Word files, but recommend that you create a PDF from Microsoft Word and send this to us. If you don't have PDF creation software, please read the note above regarding cutepdf. Everything ElseIf you have your file in a different format and you cannot create a PDF, then please call the Help Desk for advice on how to proceed, we can help in nearly all cases! Do I have to supply my file in CMYK?This is relevant for covers or inner pages printed in full colour. No, if you supply your file in RGB we will convert it to CMYK as part of the proofing process. Bluffer's guideRGB (Red, Green, Blue) are the basic components of the colours emitted by your monitor. All the colours that you can see on your monitor are made up from RGB in different proportions. CMYK (Cyan, Magenta, Yellow and blacK) are the ink pigments used to reflect light back to you from the printed sheet. The full colour images that you see on a printed sheet are actually made up from complex patterns of CMYK. RGB colours must be converted to CMYK so that they can be printed. This conversion is usually hidden from you when you are using a desk top printer. Because RGB has a wider gamut (range of possible colours) compared to CMYK, not all RGB colours can be printed accurately in CMYK. For this reason, professional designers will usually design their artwork in CMYK and preview it on screen in simulated CMYK. Some "Dos and Don'ts"Don't
Do
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